Announcement: I’m Relocating to Phoenix

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After living in Chicago for the last four years and the midwest for my entire life, I’m moving on, I’m moving to Phoenix! It goes without saying that this is a pretty large life-changing event. That being said, I look at it as a new adventure, a new chapter to experience. Not to mention, I’m pretty tired of the Chicago Winters; man, this last one was brutal.

The love of my life is in Phoenix (she truly is the love of my life) as is a great, professional opportunity. I have accepted a position at a national advertising agency in Phoenix. These guys (which you will find out later who they are) are rockstars and are very passionate about the work. The passion that I’m talking about is the same passion that I always seek and have been a part of. I have had the opportunity, no, the honor to work with very talented and passionate people everywhere in Chicago and it will be difficult to let them go. However, this is a chance for me to open up a new chapter in my life; one with the woman I love, a chapter of new professional and digital opportunities at the agency, and a new chapter to grow digital in new forms, new clients and new work.

As I look back at my life in Chicago, I look back with a smile on my face. Chicago is the home of advertising, the home of marketing; if anyone says different (I’m looking at you NYC), they’re wrong. Chicago has taught me so much and has made me grow into digital professional I am today. The memories I have of this town, will always stay with me; especially the people. Everyone (too many to name), has made a significant impact on who I am, how I view the world, how I work and how I see the future. As I look back at my life in Chicago, I look back with a tear in my eye. I know that the experiences I have had here will always stay with me. The memories, the people and the moments have shaped me and have helped make me the person who I am today. It is sad to leave you all, leave the city that I have grown to love. However, with an end should come a new beginning; a new chapter.

Now, I can’t forget about Milwaukee… my alma mater. I keep thinking, “how did I get here?” And I know it’s because of Milwaukee. I have nothing but fond memories of Milwaukee and it will always have a special place in my heart. After all, it is the town where I met Stephanie. Milwaukee, as most of the Midwest, kept me pragmatic, humble and driven. It brought me up to the person I am today, with, what I hope, a strong moral code, work ethic and great friends that will never leave. I leave the Midwest thinking that Milwaukee was my hometown.

As I look forward, I see a bright future. A future of amazing possibilities, both personally and professionally. It is a future of exploration and adventure. I’m moving West. It’s Manifest Destiny. It is the American way. I see myself as a pioneer of sorts. I see this next stage as opportunity to start anew. I see this as what I want, need and have to do. Don’t think of it as me moving across the country, think of it as I’m only 2 hours behind.

In closing, I leave you with this. A close friend of mine once told me, “When you stop looking up at your city, that’s the moment you need to leave.” I believe that to be true and I’m ready to look up at Phoenix.

PS> You can follow my journey by following the #CHI2PHX hashtag on social media. (Yes, I had to make a hashtag for this)

Top Albums of 2013

As 2013 comes to a close, I want to share with you my favorite albums of the year. Now, there are a lot of “Top Album” lists out there with many different conditions. Let me first outline how I came to this list and what factors I used to determine my Top Album list.

  • Year: The albums must have been released in 2013.
  • Album: It’s about the entire album, not just individual tracks.
  • Consumption: I must have listened to the entire album many times during the course of the year.

Like I mentioned before, there are many lists like this. I haven’t aligned my choice to any lists by the critics or industry blogs, nor have I even looked at them. I wanted to make sure this list was what I listened to; my personal list.

Well, let’s get going! Here’s my, personal, Top Albums of 2013! (In Order)

Justice – Access All Arenas
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I’m a huge fan of EDM and particularly Justice. It is a live album and at times I find those types of albums annoying, but this one has fantastic rhythm throughout and a great musical story. Plus, there’s a great Jay Z drop in the middle of D.A.N.C.E.
Spotify Link

Pretty Lights – A Color Map of the Sun (Deluxe Edition)
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I find most of the previous Pretty Lights albums as average, however this album was off the charts! I love the band accompaniment and story telling within the Deluxe Version. Not to mention, his concert this year was one of the best concerts I’ve seen.
Spotify Link

London Grammar – If You Wait
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These guys are relatively new to the scene from England. I first heard them on the Annie Nightingale show earlier in the year; their guest mix blew me away and I couldn’t wait for their freshmen release. It’s a bit slower and a bit more lyrical than most of what I listened to this year, but still amazing. I just wish I purchased tickets in time to see them when they were in Chicago.
Spotify Link

Boards of Canada – Tomorrow’s Harvest
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Boards of Canada, what more can you say? One of the most anticipated albums of the year, in my book. Epic story, outstanding execution; I can listen to this album over and over again. Additionally, beyond the album, the music videos complement the music perfectly.
Spotify Link

Flume – Flume (Deluxe Edition)
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Another great find of mine from the BBC. It all started when I first heard “Holdin On,” his first single from the self-titled album. Somewhat atmospheric with a hint of EDM, this album is perfect for music during a house party or informal gathering. I just hope he comes to the States to tour soon.
Spotify Link

Man Without Country – RMX
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In all honesty, I don’t know much about these guys, but the album is a chill mixture of music and is ideal to start off your day.
Spotify Link

Kavinsky – OutRun
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I’m pretty sure most people know his music from the movie “Drive” starting Ryan Gosling. Beyond that, I really dig his album release this year, not because of Ryan Gosling, but because all of his music reminds me of the good old days of 1980’s music.
Spotify Link

Pet Shop Boys – Electric
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It was a surprise to me that they released an album this year, but once Eric told me about it, I was blown away. Surprisingly, PSB went far into dance music in this release. Epic beats make me want to just stand up and dance!
Spotify Link

Well, that’s my list. I welcome any feedback and other suggestions on albums I may have missed this year. I’ve provided some Spotify links to the albums so if you want to listen yourself, they’re just a click away.

Also, I’m pretty sure Kanye is going to be pissed with me.

A Critique of Chrysler’s “Imported From Detroit” Branding

This year, Chrysler stunned the advertising and consumer world with their “Imported from Detroit” rebrand. This rebrand effort was launched during the Super Bowl with the famous commercial featuring Eminem and his music. I will not lie, I was stunned at the excellent delivery of emotion from the folks at Chrysler and I had great hopes that this commercial would be the precursor to a rebirth of branding and advertising not just in the auto industry, but in the ad industry as well. Sadly though, my hopes were a little too high. Chrysler partnering with Wieden Kennedy, created an amazing foundation for a brand rebirth, but failed and continues to fail in execution and evolution of that rebrand.

There not doubt that the promotion of Saad Chehab to CEO of Chrysler and Lancia brands was a result of the Wieden Kennedy’s work with Chrysler. Chehab delivered on a promise to Detroit, to give hope, inspiration and sense of fight back into the people who have endured so much. Chehab said that he wanted to “capture the story of a downtrodden city with a glorious history that still had so much to offer.” That’s true; he with W+K helped bring that story to light. However, what has happened, and I am sure most people in Detroit are keenly aware of, the delivery of that story and offering is quickly dwindling if not completely gone.

This is Motor City, and This is What We Do
Eminem’s epic moment in the brand’s feature commercial was, not doubt spectacular, especially with the line “this is motor city and this is what we do.” Moreover was the introduction ahead of Eminem’s appearance, was much more powerful. The quick cuts of the real Detroit; the cold, the strength, the people and the faith the city has. The commercial told a story of those who have fought long and hard. Those people who have worked, those people who have never given up hope. The commercial followed the rules of emotional branding to their finer details. “The hottest fires forge the toughest steel.” Hope and ambition, strength and character, America and its people were the messages being drilled into our hearts. We did not weep when watching this commercial, rather we watched with open eyes and mouths while not breathing a single breath. We knew, just like those in Detroit, that this commercial, this message, meant something. It touched us in a way we haven’t felt in a long while. And there it was, emotion being applied to the brand. It was as if Chrysler never left us and never will. It was here to stay and lift us up from the dark.

That was the point of it all; hope and inspiration. Chrysler created something that we all believed in and we attached ourselves. If you notice, the car was in the commercial for all of 15 seconds. It wasn’t about the car, never should have been. It was about the people making it and the people around it.

And that’s the last we saw of that messaging.

Introduction of New Cities
I don’t know if it is easier to shoot in New York and LA, but that’s where the latest Chrysler commercials filmed from. I agree, that a brand needs to evolve and needs to seek out new landscapes, however, New York and LA are not related to Detroit even in the slightest. This rebrand was about blue-collar, the American struggle. New York and LA do not provide that persona at all. Nor is “Imported from Detroit” about fashion or hip-hop. The introduction of fashion designer John Varvatos in New York and Dr. Dre in LA do not align to the emotion already set.

Yes, Varvatos is from Detroit, but fashion is not and Dr. Dre is from LA. These are complete disconnects from the brand or what the brand is supposed to be about; or from what we gathered the brand is about. I know that Dr. Dre’s Beats Audio are integrated into some vehicles, but what about having those commercials shot in Detroit or city similar? What I don’t get is the fashion angle. How does fashion or a fashion designer relate to this campaign at all?

Eminem came from and will never leave Detroit. He has blue-collar in his blood. In fact, word on the street is that Chrysler and W+K had to prove that the campaign was going to reflect and promote Detroit and that Chrysler will never leave it. Well, fast forward 5 months and Chrysler left Detroit to shoot in LA and New York.

In my opinion, if you want to maintain that level of emotion around a city and its people, especially those who are hard working, determined and full of character, don’t leave that city. Make Detroit the epicenter of the rebrand. Align Detroit to Chrysler; align the people to the image. If you have to, move to a city much like Detroit such as Cleveland, Milwaukee, Pittsburg or St. Louis. It is very apparent that Chrysler, along with W+K have lost sight of the emotion they had originally created.

The Branding Dispute
Pure Detroit began selling apparel and other items with the “Imported from Detroit” slogan on them. Chrysler quickly came down on them with a cease-and-desist order and began to sue them. Yes, large brands know how to keep hold on their brand and enjoy controlling it and maintaining the image. Where Chrysler made the mistake was this case specifically. Given the fact that the rebrand was about Detroit’s people and the American people, the rebrand should have been allowed to evolve and be owned by the people. I’m all for brand equity and promote it with my clients. However, this case is different. The people of Detroit evangelized the brand after one, one commercial! This is unreal. This is free advertising, this is free advocacy and free recognition. Chrysler as a brand doesn’t have to do anything to move the brand forward, yet, they came down hard on the “working man” or the Detroit they have come to realize was always there waiting to be understood.

In this case, allow the merchants to create your brand for you. Allow the consumers to respond with faith in your brand and become inspired by the work they do to create the cars that you are selling.

Branding and Art Direction
The rebrand’s art direction is the brass tacks of what I’m concerned about. Coming from an Art Director background, watching this campaign unfold makes me cringe. The inaugural commercial had “feeling” belonging only to itself. When W+K or the other agencies working with Chrysler started rolling out traditional media, follow up commercials and microsites, the image and the emotion quickly fell apart.

If a large brand like Chrysler wants to rollout a campaign like this, it is required to have a cohesive image and message across all channels and outlets. You see below that the commercials do not have the same art direction as the traditional pieces. The websites do not live up to the image in the commercial as the sites are all about product and not image and emotion.

What I do have are stills from videos from the auto shows at the booths after the commercial aired. They are emotional, endearing, historic, and they tell a story of where we have been and where we are going – all without products. I want to sit in a Chrysler after seeing these images.

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Here’s a solution, take visual cues from the commercials that made you great. Speak, through images and content about the story, about the emotion, about the city, and about life. Let the consumers make a connection with your story, then with your product.

What This Campaign Should Have Been About
In summary, this campaign should have been about hope, reality, inspiration, fight and pride. It should have been about the people and the feelings. Chrysler and W+K have failed at aligning meaning behind the rest of their approach to the brand that they started back in early 2011. Align back to Detroit, speak to the people that make that city great and this country great. Speak to sacrifice, hard work and determination. Speak to THEM and stop bringing us that which we cannot relate to. Do not leave Detroit, do not ignore the “blue-collar” worker and do not leave us like the brands before you.

Want to know what I’m talking about? Watch what Levi’s is doing.

Recap: #SocialEvents Twitter Chat – Move Beyond the Check-In

Last week, in an effort to increase awareness around Critical Mass’ SxSW submissions, we hosted five days of Twitter chats. Each Critical Mass entry had its own chat. It was a great experience interacting with some top minds, sharing ideas and taking a critical look at the digital and social landscape from different perspectives – all on Twitter.

Just to recap, my SxSW entry is about making events more social and more engaging for the participants, in real-time and long after the event is over. (Don’t forget to vote!)

From the Move Beyond the Check-In: Making Events Truly Social Twitter chat, there were some interesting themes that came up.

  • Privacy is still a major concern with location-based services. Especially when it comes to integrating LBS into existing social networks.
  • Check-in and consumer loyalty are not always synonymous.
  • Incentives are still top-of-mind with consumers and marketers as a method to engage consumers.
  • Layered incentives or achievements can motivate consumer retention.
  • Gamification is another method still being considered or employed for consumer retention.
  • Marketers sometimes find it difficult to move beyond the incentive and game when engaging audiences at events.
  • Engagement at events with the event itself or crowd, could be a viable next step after incentives; curating real-time relationships.

So, to grow this conversation even further, how can we as marketers, move beyond the incentive and using technology, engage the consumer at events with real-time value and long term experiences?

Thank you to everyone who participated in the Twitter chat with me and Critical Mass! You all were great, highly engaged and provided incredible insights into event-based marketing! Below (after the fold) is the Twitter chat, formatted for your reference.

Please don’t forget to vote (Friday, September 2nd) is the last day to vote!

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Son of Erik Mixtape Release: What the Funk

Hey everyone! The new Son of Erik mix has been finalized and posted. It’s entitled “What the Funk – Why the Funk is it so Funky in here?” Yes, as you can imagine, there is quite a bit of funkadelic drops in this hip-shaking mixtape.

I have provided a link for you (at the bottom of this post) to download the mixtape. (If you would like it split into tracks, let me know, and I’ll provide.)

What’s the tracklisting look like? I’m glad you asked.

Dr. Funk – Sidechains
It’s Too Funky In Here (Vs. James Brown) – James Brown
Disc Odyssey – Crazy P
Make You Mine (Codebreaker remix) – Miami Horror
I Feel Love – Donna Summer
She’s A Lady (Vs. Tom Jones) – Tom Jones
Sweet Disposition (Full Vocal Mix) – Morgan Page
When The Lights Go Down – Armand Van Helden
Set It Off (At The Playboy Mansion Mix) – A Taste Of Sugar
Who Said – Planet Funk
Good Luck (Tim Deluxe Funked Club Mix) – Basement Jaxx
Blinded By The Light (Extended Mix) – Funkstar Deluxe with Manfred Mann

Download What the Funk Here

These mixes are not intended for sale or reproduction. Son of Erik does not and will not receive any proceeds from the production of these mixes. Please respect the copyright of the original artists that have been listed.

Say It Ain’t So Conan.

The New York Times reported this afternoon that Conan will not host the Tonight Show after Leno. Basically that he is tired of NBC’s indecision. I agree with him. However, he will be sorely missed.

Why get rid of the funniest guy you have and replace him with someone who isn’t and frankly, just doesn’t get it?