I remember writing something on Twitter a few weeks ago regarding the idea that people no longer to go coffee shops for coffee, as we did in the last decade or even the one before, but to go now for WIFI. This statement has made me wonder, what is different now from years before? How has our culture evolved? How has our day-to-day lives changed?
One example would be how we search for things. Remember back in the day when we would have to use the Yellow Pages to find business or people? Or even more recently when we would use search engines through the computer? No longer do we have to open a book or even turn our computer on, we can search in the palm of our hands with portable devices. Various applications allow us on our phones, to find what we are looking for almost immediately. I mean, even the mere idea of having applications on a phone is a relatively new concept. Ten years ago, I had a phone that could only send/receive calls and, what was at the time something new, text messages. We use our phones not to call anymore, but as a mobile computer.
Speaking of mobile computers, we are now in a time when you no longer have to wait to get to the office or go home, we simply pull our computer out of our bag, hop on to some WIFI and go. I’m not saying that laptops were not around 10 years ago, but they definitely weren’t as prevalent and certainly were not the primary computer that people used. We even use them to give presentations and pitches to clients. Our very nature is now becoming mobile.
Twitter and Facebook were not the first, by a long shot, social networking platforms around. However, their ability to adapt to the ever-changing online environment, has kept them around. It used to be that we would ask someone for their number, call them or even text them. Now, we “Facebook” them or follow them on Twitter. Even businesses are adopting the social media trend. Promoting themselves through social media sites, advertising their services or products by “tweeting,” and interacting with their demographic in the first person. Social media is changing the way we buy things, learn about things and even meet people. I’ll even go as far as to say that psychologically, we believe that the online presence of a person and/or business is actually who they are. We don’t think of their page as a page, but as the person themselves.
And while we’re on the topic of online environments, who goes to a record store anymore? Do you know of any around still? Who uses CD players? It’s all iPods, mobile phones, laptops and streaming. The advent of the digital medium and the unlimited access to any song anywhere on the web has changed the way we buy and listen to music. I’m even thinking of ripping all my old CD’s to MP3 and selling them off.
So, what’s next? What are we as a culture going to shift to? We already see it happening. Augmented Reality is creeping into our culture slowly, but surely. Google has released a statement saying they’re going to customize billboard advertisements in their Street Map application and change the way we advertise. Ford is unveiling a car with applications on the dash. We have a vague idea of what is around the corner, however, all that we can really plan for is that we don’t know how society is going to change, but it is an exciting time to be alive.
Where do you see us heading next?